Wednesday, September 28, 2011

Successful Article Marketing Campaigns - How to Do It


You will find that making an article marketing campaign profitable isn't quite as hard as it sounds because all you need to do to create long term success is to maintain your focus and know the direction you are headed in.

Quality Above All: You are going to get a lot of junk traffic if that's what you are writing and posting online. Quantity and quality are as important as each other and deserve the same amount of effort. You need to aim to give your readers some real value and quality that they can vouch for because that's the only way you're going to make your campaign stand out from the rest. The Internet is full of content that's irrelevant and nothing but fluff, which search engines like Google are taking strict measures to weed out articles that are of bad quality. Putting in the effort to tweak the quality of your articles will take you a long way because article marketing is something that can give you great, long term results if you get it right. When you are creating content for your article marketing campaign it is critical to remember what an important role quality plays.

Learn from the Best: You have to be prepared to learn from the best and follow their example if you want to get the best possible results from your article marketing efforts. You will always be able to learn something new from more experienced marketers, no matter how much experience you have. A good hobby for an article marketer is doing research in your niche as well as others because it will help you a lot. By regularly reading articles by experts, you will be surprised to find out how much you can learn. You should make notes of the interesting things you learn and the way other people approach marketing so you can implement the most effective systems in your own campaigns.

See how they are writing their articles, crafting their resource box, how they are converting their readers to visitors, what kind of landing page they are driving traffic to, etc. Learning and adapting from other article marketers is something that you need to have on your daily to-do list for constant improvement.

Leverage Outsourcing: If you want to take your article marketing to the next level, and dedicate your time to other tasks that require your attention, then outsourcing is the key. If you can find the right writers and get them to produce high quality articles for a nominal fee, you can literally have hundreds of targeted articles spread all across the web without having to do all the work yourself. You can dedicate your time to expanding your business instead of spending every waking moment writing articles for all your marketing efforts. You can get some great content at low rates by outsourcing to people on freelance sites like oDesk.com and Elance.com which feature some really great writers. If you have never outsourced before, you should be careful and watch how other people do it so you can do things right the first time. Don't rush things when it comes to employing a writer because you first need to take the time to read through their samples.

Daily Report: Keeping track of your own progress is necessary because without knowing how you're improving and moving ahead, it's not possible to make the required changes to your overall plan. You will only progress as far as you are willing to push yourself, which depends greatly on your own potential. It's easy to create a regular report for something like this, which will provide you with a clear view of how far forward you have moved and will help you see your mistakes. To get an even stronger record of your progress, you can start with weekly and monthly reports after you master the daily ones.#Researching Keywords Properly: If you want to succeed with article marketing then all your campaigns should be based on effective keyword research. You need to make sure that you are targeting the right keywords because most of your traffic is going to be organic.

The keywords you decide to use should be able to generate traffic for your site while also being targeted. If you don't have a lot of experience with doing keyword research then you should consider starting with a simple tool that offers great results, name Google AdWords Keyword Tool.#It's in the Resource Box: The success of an article marketing campaign is determined by how many click throughs you get to your site and to improve that number you need to work on creating a better resource box. Don't use the resource box as a place to post your resume because that's not what is should be used for. Instead, you want to discuss the products or services you are promoting in order to get people to come to your blog or site. Make the article flow into the resource box so that they look like one. You will generate much better results because ppeople will continue reading since it all looks like one piece and won't be tempted to skip the resource box.

One thing all marketers are aware of is that it is imperative to keep a record of what you are doing and to offer your audience value if you want to achieve excellent long term results.