Most people think that it's hard to make an article marketing campaign profitable but it really isn't, especially since all you need to do to generate long term success is to ensure you know the direction you are headed in and that you are fully focused.
Quality over Quantity: If you are publishing rubbish online then you can't expect your traffic to be much better. While quantity is important, it should never affect the quality. If you want your campaign to stand out from the crowd, the only way to do that is to make sure your audience receives excellent value and quality. Google and other search engines are doing everything they can to ensure that users don't stumble across articles that are poorly written and consist mainly of fluff. Putting in the effort to tweak the quality of your articles will take you a long way because article marketing is something that can give you great, long term results if you get it right. The importance of quality should never be overlooked when one is writing content for their article marketing campaign.
Innovation is Key: Taking an innovative approach to getting the work out when you are marketing your articles will be essential. Don't limit yourself by using a single version of your articles, instead be innovative to find ways you can properly take advantage of all your articles. Post videos of your articles after converting them into slide shows on media sharing sites. Another option is to group multiple articles and convert them into PDFs that you can upload to document sharing sites or give away to your visitors. You should always search for original ideas to get the most out of your article content. You will find it easier to connect with a bigger portion of your market because you will stand out from the sea of article marketers.
Outsourcing is the Answer: Leveraging outsourcing is the only way to maximize your results from article marketing while being able to focus on other tasks. If you can find good writers to create quality articles for you at a good price, you can populate the web with hundreds of articles without having to do all the work yourself. This will allow you to focus on developing your business online instead of spending all your spare time writing articles. You can find great writers willing to work at throwaway rates on places like oDesk.com and Elance.com, which is how you can outsource most of your content and get excellent articles at low rates. If you want to make sure you are doing things right the first time then you will need to study how those with more experience do it. Don't be hasty when hiring a writer, make sure you've analyzed his/her sample work before choosing him/her for the job.#Check Your Results: To keep the forward momentum going you need to track your results to ensure that you are moving in the right direction and to make sure that any adjustments can be made to the plan. How far and fast you progress depends largely on how well you understand yourself and how far you are willing to push yourself. A daily report can be created to show your progress as well as showing you the mistakes you have made along the way. Once you have mastered daily reports, you can then start on monthly and weekly ones which will give you an even clearer view of where you are.#Proper Keyword Research: If your article marketing campaign doesn't have a foundation of good keyword research then you are wasting your time. You need to make sure that you research all the keywords well that you will be using n your articles because most of your traffic will be organic, meaning that it will be generated by the search engines, like Google.
The terms you will be using in your articles need to be relevant and be able to send traffic to your website. The best place to start is with the Google AdWords Keyword Tool if you have little experience with keyword research because it offers the best results and is easy to use.#The Resource Box: A great resource box will get more people to click through to your site, which is how you measure the success of an article marketing campaign, so you need to work on making sure your resource box is the best it can be. The resource box isn't there for you to talk about yourself, so don't do it because you are wasting a valuable resource. You want to provide information on your offer so that readers will want to know more and will click through to your site. A good idea is to weave in the resource box into the article, so that it becomes an extension of it. This allows you to get a better response since the person reading your article won't have to break his flow. If you want to succeed with article marketing you need to understand that it's more than simply articles, it's about getting traffic from every possible source. So if you really want to make your mark with article marketing, then think beyond what the other article marketers are doing, and you will get the attention you want.
