The size of the
internet is unknown to most at this point - but suffice to say, it's
ridiculously huge. Each year, since Youtube arrived, the popularity of videos
has grown by significant numbers. There are more people interested in videos
than there are interested in reading intelligent books. Most people enjoy the
entertainment value of videos, plus they're just easier to deal with and learn
from. People don't have a lot of patience, so they prefer to 'watch and learn'
rather than go through any other type of content. Videos are an extension of TV,
and we all know that medium is used as a means of transmitting information and
content.
A lot of marketers put their videos on Youtube, or other sites, and
then simply embed them on their own sites to dcrease bandwidth. Marketer use
video for the same purposes as any other marketing tool, but it can be much more
effective. So we'll explore that in more depth so you can have a better idea
about how to use it. Once you get serious about things and decide to enter video
marketing with the right mindset, you can increase traffic to your site(s) and
become an expert in your niche.
It's unbelievable that so many internet
marketers are not using videos to promote their niche markets, this means that
you can come in and have lots of hungry searchers waiting for your information.
Presenting quality and informative videos to the online public is the quickest
way to get your name noticed in whichever niche you are tackling. Experts never
have a problem appealing to people because people are always on the lookout for
expert advice and opinions. Another good thing about becoming an expert is that
you do not have to sell so aggressively anymore because people already want what
you are selling.
I know that many people hate the word guru but if you pay
attention, they use video marketing a lot. Your video pre-sell will deliver a
greater impact than any text pre-sell ever will. Pre-selling is a very effective
means of "warming up" a prospect before they click-thru to see your sales page.
For increased conversion rates, you will want to learn how to pre-sell through
the use of videos. Pre-selling not only creates trust but it also allows you
deliver what benefits your product can deliver and how it fits into the life of
your viewer. Also, pre-selling shows the viewer that your intention is not to
hard sell but to instead recommend a product that could be helpful to them.
Transparency is important when you're marketing online and videos can help you
be transparent in your efforts.
Video marketing will add a dynamic element to
your business because it's versatile and you can try new ideas. It's very easy
to create unique content with videos, and it's easy to track what you're doing.
Of course the more you understand your market, your videos should become better
at converting. To reach expert status you must start out on the right path and
stay on it. If you still aren't convinced then go and look at some of the number
of views at some of the videos on Youtube..
